Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands. A Swatch is more than a timepiece: it's a 'talking piece', a state of mind and a medium for self-expression. For over three decades ...

Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands. A Swatch is more than a timepiece: it's a 'talking piece', a state of mind and a medium for self-expression. For over three decades ...